CR Studio

I led the art direction and content strategy for the launch of CR Studio’s official Instagram account — the creative consultancy founded by Carine Roitfeld.

My role involved curating and sequencing content that reflected the studio’s DNA and elevated its presence from day one. From iconic fashion campaigns to backstage moments and archive references, I shaped the visual language and feed rhythm to create a digital space that felt as editorial and intentional as the work itself.

Every post was treated like a frame: bold, sharp, and in sync with the studio’s creative universe.
A project that merged curation, storytelling and strategy — turning an Instagram feed into a visual manifesto.