Sightlines

SIGHTLINES is a concept campaign for a contemporary eyewear brand, imagined and directed from start to finish — from the creative narrative to the visual styling.

Blending motorsport nostalgia with 90s editorial energy, the campaign explores themes of speed, identity and presence through bold eyewear, sponsor caps and a protagonist with undeniable attitude.
The visual language references vintage F1 iconography, throwback fashion codes, and that unmistakable tension between precision and rebellion.

A project where I shaped the creative concept, defined the art direction, and styled every detail — capturing the feeling of being both in motion and fully present.

Because eyewear isn’t just about seeing — it’s about being seen.