The Red Bus

The Red Bus is Valencia’s 100% electric tourist bus — a new way to experience the city with a sustainable twist.

I developed the entire brand identity, starting with the naming and concept, and translating it into a bold, friendly and instantly recognizable visual system.
From the logo to the full exterior design of the vehicle, I created a graphic language that’s playful, clear and built for visibility — applying it across the bus body, wayfinding, and service messaging.

A branding project rooted in mobility, sustainability and city storytelling — where the brand doesn’t just move through the streets, it becomes part of them.