Carine Roitfeld Paris

Carine Roitfeld Parfums is a luxury niche fragrance house born in Paris, embodying the seductive, editorial spirit of its founder, Carine Roitfeld.

Since the launch of the brand, I’ve been working on shaping its digital presence — leading the content strategy, Instagram art direction, and storytelling.
From the design and curation of visual assets to the development of seasonal campaigns with the team. I also support the brand’s strategy as marketing consultant, through email marketing, segmentation, and conversion-focused content.

Each piece of content is crafted to reflect the emotional depth and narrative power of the fragrances — from still life compositions and editorial assets to elegant email design and online brand activations.

A long-standing collaboration where scent, image and identity converge to create a digital world that feels as intimate and magnetic as the perfumes themselves.